● B2B Technographic & Install-Base Data

Find companies by the technology they run.

GPL.Data helps sales and marketing teams identify companies using specific software and technologies — with verified install-base data across 13 industry verticals.

13 Industry Verticals Verified Company Profiles Updated Continuously
Technographic DataKnow what software companies run
Verified ProfilesHuman-checked company records
Always CurrentContinuously refreshed data
Built for Sales & MarketingReady-to-use for outbound

One data layer, three ways to use it

Every company profile in GPL.Data combines who a company is, what technology it runs, and where the buying opportunity sits.

Firmographic Data

The fundamentals that qualify a lead before you ever reach out.

  • Company size & headcount
  • Industry vertical
  • Location & service area

Technographic Data

The exact software stack a company has already invested in.

  • Installed software & tools
  • Vendor relationships
  • Category-level tech stack

Buying Signals

Context that tells you when and why a company is worth targeting now.

  • Competitive displacement
  • Category comparisons
  • Expansion & renewal windows

Browse companies by industry vertical

GPL.Data tracks technographic and install-base data across 13 service and industry verticals.

Featured technology profiles

Explore install-base data for individual platforms — who uses them, in which verticals, and how they compare.

Salesforce

CRM & Sales Platform

See which companies run Salesforce, which verticals adopt it most, and how it compares to alternative CRMs.

View profile →

HubSpot

Marketing & CRM Platform

Track install-base data for HubSpot across industry verticals and compare it against competing platforms.

View profile →
View all technologies →

Comparisons & buyer guides

Side-by-side breakdowns to help sales and marketing teams understand the competitive landscape.

Technology Comparisons

Head-to-head breakdowns of competing platforms, built from real install-base data.

Salesforce vs HubSpot Read →

Buyer Guides & Listicles

Curated lists and guides to help you understand each technology category.

Browse the listicle library Explore →

Common questions

What is technographic data?

Technographic data identifies the specific software, tools, and technology platforms a company uses. It helps sales and marketing teams target companies based on their existing tech stack rather than guessing.

What is install-base data?

Install-base data tracks which companies have a given piece of software installed or in active use, including adoption trends across industries and regions.

Which industries does GPL.Data cover?

GPL.Data currently tracks 13 verticals, including Home Services, Construction, Healthcare, Managed IT/MSP, Logistics, Finance/Insurance, and more.

How is the data verified?

Company and technology profiles are reviewed for accuracy and refreshed continuously as new information becomes available.

How do I get access to the full dataset?

Request a demo and our team will walk you through the data available for your target verticals and use case.

Ready to find your next customer?

See GPL.Data's technographic and install-base data in action for your target industries.

Request a Demo